Summary “The Five Traps of Performance Measurement”

Please write a summary for https://hbr.org/2009/10/the-five-traps-of-performance-measurement
Please completely follow the format and keys below.

1. FORMAT FOR ARTICLE SUMMARIES
Your Name, the Date and your Section Number should be in the Heading of the page
Title of the Article
Purpose of the article no more than 2 – 3 sentences.
Summary of important findings (one- three paragraphs)
Conclusion (student’s analysis, assessment or opinion of the article) (one paragraph)
Citation

Summaries are not to exceed two pages in length. Students will use 12 point type with one and ½ line spacing in the text and double spacing between main subject areas.

Below are some style suggestions for you to follow in the section which summarizes important findings:
-present the information accurately (no mistakes of interpretation, no unjustified emphases of certain information)
-write in a clear, concise, unambiguous style – use the data from the case whenever and wherever possible
-write without spelling or grammatical errors, avoiding long, run-on sentences
-do not, in your summary, refer to the original article in any way. In other words, avoid expressions such as “this article says…the author asserts,” and so forth.
-do write the entire summary in your own words.

The length limitations on the summary force you to write efficiently. You should plan on using an entire page, however. That means you will have to edit your writing so that it fits within the limitations. Read your paper aloud before submitting to ensure it “makes sense”. Editing improves writing style and clarity.

2. KEYS TO WRITING EFFECTIVE ARTICLE SUMMARIES
A well written summary should inform the reader of the essence of the article without having to read it. It must be written in your own words and should not be a mere repetition of the writing in the article.

1. The purpose must be clearly written and reflect the essence of the article. It sets up the summary of important findings and the conclusion.
2. The summary of important findings
3. The conclusion should put the findings into context – in your opinion, do you find the information reliable and/or applicable.

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