Rhetorical Analysis Essay

The article “The Rise of ‘Great Potential’: Youth Activism against Gender-

Based Violence” by Aashika Damodar offers an insight into the increasing social media driven activism against the threat of gender violence. The power of social networking sites that include Facebook, twitter among others has provided a platform where exchange of ideas and information is efficient and effective. The article is informative, emphatic and critical on the influence of internet technology in communication. In fact, the introduction is persuasive and assertive in as far as the youth obsession with internet is concerned. The emergence of gender violence mostly targeting women is noted as increasing gaining online campaign (Jenkins 43).  The Aashika Damodar article is effective because she uses strong evidence from her personal life and plenty of well-known and popular examples of youth views on violence towards women and anti-gender violence online campaign groups.

The article explores the role social media has played in bringing the youth together to share information on various issues. However, in this article, the author focusses on the gender based violence and how internet has revolutionized youth participation to combat such social ills that characterize modern society. Although traditionally people have suffered in silence, the social media has provided an avenue where young people can generate and disseminate information to masses at the click of the button. The article is critical in its observation on the trend of social media influence from positive and negative aspects. The social networking sites provide user with ability to generate personal information and distribute it at will to many people geographically dispersed across the world (Helmus,et al.61). In that sense, there is efficiency and effectiveness in as far as diffusion of information is concerned. As such, people who have fallen victims to gender based violence can express their experiences and fears with anonymity. Many other victims and members of the public can react to such posts in varied ways thereby creating an overwhelming active participation that focus on establishing remedial measures. In that regard, the article is emphatic on the boost social media has given the youth to express their views, experiences, and opinions on best resolution approaches.

Social media has a significant role in encourage youth participation on various social, economic and political matters.  Most of the Award winning events that include Grammy’s, among others are lately using online voting system that is appealing to the masses. It is in the spirit of freedom of expression through user-generated content in social media that young people show capability of engaging in constructive and life changing discussions. The article vividly describes a case of biased social media interaction outcome. In 2012, the Grammy award that fronted Chris Brown surprised the author. Although Chris Brown is a popular and talented artist, his moral records on violence against his former fiancé Rihanna is questionable. It therefore raises the questions as to whether celebrity status or talent should overshadow moral responsibility. The issue emphasized by the author is how ardent supports of Chris Brown took over tweeter to shower their overwhelming praises for the win. Although dissenting voices majorly constituted women, the power of social media exposed the potential of youth activism. Women expressed dissatisfaction with the award and questioned the standards against which such decision was reached. The formation of such a tweeter group reinforced by online voting propelled Chris Brown to a win. Such is the power of social media if channeled towards a constructive undertaking like voting. The essence is that internet provides an avenue for user generated content that promotes confidence and expression of actual personal feeling towards a given issue. In that regard, it is evidently easy to influence the youth through online debates, exchange of information and call for support on various issues (Noor and John 32).

Gender violence particularly against women is widely discussed in the article. The author provides a case for the increasing usefulness of social networking sites on awareness creation and prevention measures among potential victims. Advocacy against gender violence has become a household issue owing to the power of social media. Women and young girls that have been victims of sexual harassment or any form can independently and freely express their feelings. Guidance and counseling can be done easily on social media platforms. The example of HarassMap and Mensajes de Paz and the strides they have taken to help rape and other sexual related violence on women shows the power of social media. The author has a strong basis to support her view that social media has unprecedented relevance to the fight against gender violence. The article is built on observed realities and information that can be verified through random auditing of major online campaign groups. The development of such internet supported communication platform has seen the youth express themselves in a magnitude never experienced before. In fact, the presentation on role of social media is consistent with the trend of youth activism to curb spread of gender based violence.

The article is emphatic on the power of social media in promoting youth activism against gender violence. The cases provided and logic behind every assertion on the article is a proof of a well thought out piece of writing. In fact, significant progress registered in various youth related issues is an evidence of just how internet technology has changed the world. Although there are issue of privacy and security on social media, the gains so far made are worth the infrastructural investment in technology (Noor and John 54). The article provides clear explanation on the past, present and future transformations in information exchange relative to the influence of social media. The level of writing skills and factual evidence provided by the article boosts its relevance, validity and reliability to any audience. With progress in youth activism through social media, the problem of gender violence will significantly be reduced.

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