Review Of “Snowfall: The Avalanche”

“Snowfall: the avalanche” is based on an actual event that occurred in February 19th 2012. The disaster occurred in Stevens pass on the tunnel creek section in the Cascade Mountains near the border of king county. The ordeal had three fatalities and an injured individual. The avalanche began to form when the nation’s top skiers and snowboarders were making a run on the slopes of the mountain. The meet was gathered by Chris Rudolph, a marketing director known for his charisma in advertising the ski resort. The event was an unforeseen event which could not be avoided by the skiers.
In the situation leading to the avalanche, there were various psychological traps encountered by the major figures. Excluding Stasguard, her fellow skiers fell into the over-confidence trap. Stasguard thought that she would be embarrassed when she deployed her airbag. She thought that colleagues would have a good laugh at her on the realization she deployed the safety airbag kit. This implies the use of airbags in snowboarding as a cowardly move that is discouraged among professional snowboarders. The skiers were confident that they would survive without the use of the protective airbags.
The skiers also fell under the confirming evidence trap. They knew that it was more than two weeks since the mountain experiences a likely snowfall. This implied that the hard crusty layer of snow had already disappeared and the likelihood of an avalanche would be low. They were confident an avalanche would least likely appear and the retreat would be just like any other normal day full of adrenaline and speed.
Rudolph used his charisma in making his audience fall into the anchoring trap. He promoted the Stevens pass with a zeal that made the experience difficult to pass. In his tenure, he was able to convert a small ski area on a roadside into a hip destination. He consistently implored film makers and journalists to visit and have a look at the resort. This effort became fruitful since the journalists usually gave the ski resort stellar reviews in their magazines. Stasguard also fell under this trap since she over relied on the thought that help will eventually be on her way.
Another psychological trap present in the article is the recall trap. Stasguard might have perceived that the likelihood of an avalanche occurring as being unpredictable motivating her to purchase of a protective airbag for additional safety. Due to her profession as a professional skier, she might have known the fact of avalanches being on the rise since 1980
Despite being an ordeal that resulted to the death of three individuals, the article depicts instances where good decision making qualities were used. Firstly Rudolph develops an effective plan for the improvement of the ski resort. His strategy which involves consistently courting journalists and filmmakers turned out to be a profitable risk. He knew his target market and engineered his words to fit the niche. His use of words such as “stoked” and “rad” made the experience enticing to recreation seekers. His webcasts involved poetry, guitars and the ironical hipster beers that would make people relate to his experience easily. Stasguard also realized that her continual survival was most important above all. Although she though that her colleagues might laugh at her, she still deployed the backpack airbag with the aim of saving her life. This implies proper decision making skills in the aspect of determining what’s important.
The operational manager at the ski resort also depicted good decision making skills through his leadership. He knew that good customer service goes a long way in creating loyal customers. On John Stiffer arrival, he finds a car waiting for him with inclusive car keys, keys to a slop cabin and pabst blue ribbon beers. The care and thought put into developing this strategy probably make a customers’ stay in the resort as comfortable as possible from the initial inception.
Presented in the article, the ordeal presented an opportunity for the expression of important issues that can influences anyone in their everyday life. The most pre dominant issue presented is decision making. It was evident that individuals in the article presented good decision making capabilities in their survival of the ordeal. Good business practices was also depicted. It is easy to discern from the article that every business decision has some aspect of probability. Rudolph knows for a probable visit from clients, he needs to form strategies that will benefit the ski resort. This involves his webcasts and videos he forms as advertisements.
Another issue raised from the article is the issue of mutual exclusivity. This concept usually applies when one event prevents the occurrence of another event. The events are usually related to each other and one cannot function without the other. In the article Stasguard knows that help will eventually come her way but for this to happen she needs to make herself visible for rescuers to find her easily. She performs this task by telling herself to stay calm and avoid panicking. She knows that a likely panic would just exacerbate a worse situation.
Concepts from this article do not necessarily arise from the tragedy alone. The avalanche would go in history to become one of the most media covered tragedies that has plagued the snowboarding industry. Due to an efficient description of the ordeal, the New York Times piece won the 2013 Pulitzer Prize for best feature writing. All recreation enthusiasts need to adhere to all safety regulations and provide themselves with extra precautions that will enable their survival.

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