PRODUCT ADVERTISING

Introduction

International product advertising is critical in expanding the market size of a company. There are diverse approaches of undertaking a global focused advertising. Successful global marketing must enlist Cross-Cultural competency for local involvement of people. Consideration of the international regional laws is important and must be given priority in strategic marketing. Besides, adoption of social media for a variety of languages can enable a wider market reach. It is therefore evident that international advertisement requires innovative and strategic management skills. It is imperative that a firm undertake intensive and extensive market research and establish the appropriate advertising method and timing. This includes choice of media, market segment and the country’s level of economic development.  Assessing the level of competition in the international market must equally be considered for accurate advertising plan and feasible execution layout.

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