Podcasts Could Replace Traditional Message

Examples of How Podcasts Could Replace Traditional Message

A podcast is an episode of digital audio files; clients can subscribe to the channel to access new episodes that he or she can download through web syndication to their electronic devices such as personal computers, smartphones, or medial player. The podcast is a fast rising format of sending messages in the corporate world; various examples are in existence on how the method could replace traditional message formats. The paper will discuss three pf the examples.

One of the methods is corporate content marketing approach. Podcasts create brand followers in addition to people who invest in it, workers, and businesspersons. When a prospective client listens to the message from a podcaster, they establish themselves as leaders of ideas (Bovee, & Thill, 2010). The frequency of listening to the message can convince the listener of the effectiveness of its content; it is, therefore, a good strategy of doing corporate marketing.

Another example is that podcast can serve as a promotional vessel for an upcoming function. Due to a large number of subscribers, podcasts serve as a good channel for promoting an upcoming event (Bovee, & Thill, 2010). It is efficient to the business world since the message can reach a large population cheaply. The audio episodes are downloaded automatically, meaning that one has no choice but to listen to them.

The other example is the diversity of the content in the podcast. Times are changing, and corporates must devise strategies that will enable them to cope with the change. The content of the podcast is quite different from other communication techniques and formats (Bovee, & Thill, 2010). The change in the content of the message gives the prospective customers a new feel in communication. The three examples can prove that podcast is taking over from other traditional message formats used in the business world.

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