marketing plan

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Unit 4 IP (IM)

Part 1

Your first task is to post your own Key Assignment Outline to the discussion area so that other students are able to review your plan. Attach your document to the main discussion post, and include any notes you feel are appropriate. The purpose of this assignment is to help improve the quality of the Key Assignment Draft you will complete next week.

 

Part 2

Add the marketing plan section, which should include the following:

  • Identify 1 promotional strategy and advertising message that you recommend to differentiate your particular brand.
  • Establish where the product will be available, naming at least 3 distribution outlets, with one being an online storefront.
  • Develop the pricing strategy.

Develop your client’s international marketing plan. It’s time to polish the international marketing plan from Weeks 1–3. The plan will include the following sections:

  • Executive Summary: This summarizes major points of the plan.
  • Introduction: Include a brief explanation of the company, product, and the country chosen for global expansion.
  • Cultural Analysis: Briefly describe how the product fits your selected country’s culture.
    • Include the following information about expansion into your particular country:
      • Geographic Research
      • Target Market Population and Demographics
      • Economic Research
      • Legal Research
      • Political Research
      • Government Considerations
      • Language Considerations
  • Competitive Analysis: Include information about the brand’s competition.
    • The 4 Ps of marketing
    • Industry information
  • Marketing Plan
    • Marketing Objective
    • Global Positioning Strategy
    • Product Differentiation
    • Advertising and Promotional Strategy
    • Distribution Strategy
    • Pricing Strategy
  • References and Appendices

 

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