Business Ethics

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Mojo: How to Get It, How to Keep It, and How to Get It Back if You Lose It, is a motivational book written by Marshal Goldsmith who is an American executive coach .The book gives readers ideas that can be applied in real life to help one remain happy and contented while leading a purposeful life that is productive. Happiness is as a result of a personal decision that is not based on the circumstances one finds himself in. Goldsmith wrote the book to help people in different fields get long lasting behavioral changes so that they can be successful in life. His book gives simple processes that are easy to implement and have practical examples drawn from his experience as a coach to support his arguments. These suggestions are arranged in a systematic order in such a way that they support each other (Coughlin, par 2-5).

Mojo is “the positive spirit toward what we are doing now that starts form the inside and radiates to the outside(Coughlin, par 1). He describes mojo as entity that has four components. First there is identity which can be defined as a person’s perspective of themselves. It relates to the thoughts that an individual has about himself. According to this book, there are four sources of a person’s identity which are Remembered Identity, Reflected Identity, Programmed Identity, and Created Identity (Goldsmith, 45). The second component is achievement: the success a person has in his life. Another component of mojo is reputation which is the opinion that other people have about a particular person. It is the definition given to an individual by the people he interacts with in his daily life. Finally, there is acceptance. A person has to look at the environment, and also at himself, and identify the things he can change to become better and those that are beyond his ability to change them.

Further, the book introduces the concept of Nojo which is the opposite of mojo. This is “the negative spirit towards what I am doing now that starts from the inside and radiates to the outside” (Goldsmith, 22). This spirit can affect everyone that is around us. Additionally, he suggests that every person should have a mojo scorecard to be used improve their behavior.

Relating the Book Business Ethics.

Business ethics refers to the guiding moral principles that enable businesses to operate in the right way in relating to internal and external business environment (Business Case Studies, 2) .The book is a good tool that can be used as a guidance in the principles of ethical behavior at a personal level, managerial level and company level. The recommendations goldsmith gives are easily applicable in the contemporary business environment.

During the recruitment of employees and in the handling of the existing ones, the human resource management can apply the recommendations given by Goldsmith of using a mojo scorecard to understand employee behavior and make right decisions (Coughlin, par 11). Thus, the scorecard can be used to help the management correct workers in the right manner when they err. In a similar way, the management is able to analyze employee performance to help it identify its most valuable workers whose minor mistakes can be overlooked because of their contribution to the organization.

Goldsmith advices that a person should work to build their reputation by working with other people. In the business world, employers have an ethical responsibility of protecting their workers by providing a safe working environment (Business Case Studies, 2). Likewise employees have the obligation of protecting the property of their employer and giving him information about the negative trends in the company that could to closure.By working together, persons in an organizations can create a safe environment and build a mutual relationship that will lead to success in the business .On the same note, a company work to fulfill its Corporate Social Responsibility (CSR) by working with the people in the community in which it is found to help them improve their livelihood.

Similarly, an organization and its management can avoid indulgence in unethical behavior by following the advice the book gives of making the right decisions at all times. Companies should strive to differentiate right from wrong in every situation before choosing the course of action to be followed when faced by a challenge. On the same note, it is the responsibility of managers to ensure that decisions made will result in long term success (Coughlin, par 11). Moreover, realizing that all things cannot be done at once but in a process of taking one step at time, an organization will be able to embrace the concept of gradual growth. Henceforth, it will avoid temptations to engage in corruption to enable it reach maximum productivity within a very short period of time.

At a personal level, the application of lessons learnt from this book can help an individual observe ethical behavior at all times. For instance by examining oneself and deciding on their  limits in any given situation, one will be able to stand firm in their belief of right and wrong, refusing to engage in wrong doing .On top of this, one will strive to do their best always so that he can develop a reputation he is proud of. Likewise, by applying the idea of ²Name It, Frame It Claim It² (Goldsmith,167), an employee will be able to take charge of negative situations at their place of work .Hence he will be establish a positive relationship with co-workers and respect for the boss.

In summary, Goldsmith has written a great book that gives simple ways in which a person can improve on their productivity. The principles taught therein are applicable at a personal level to help people succeed in their carriers. Additionally, organizations and business managers can use this book as a guiding tool in maintaining ethical behavior in all the spheres of their operation.


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