Blue Bell Ice Cream Crisis

I have revisited the  Blue Bell. The corporate success is a function of product quality, prices, and public image among others. Any possible crisis is likely to cause a slump in profit margin. In the contemporary world, many firms make efforts to ensure there products meet minimum quality requirement, safety rules and regulations. The case of Blue Bell Ice Cream recalls portraying the sensitivity of product safety crisis. This firm has built a public image of quality, reliability and consistency. However, like any other company, it became a victim of unsafe Ice cream manufacturer. A critical review of this crisis offers an insight into the sensitivity of corporate crisis internally and externally.

The crisis of Listeria in Blue Bell Ice Cream products was identified as the cause of ten patients admitted to the hospital in April 20, 2015 (Rachel  and Hiroko 1). The patients were reported to have come from different states that included Oklahoma, Texas and Arizona. DC diagnosis and research on the patients noted presence of Listeria monocytogenes. As Carroll (p.439), puts it, FDA undertook research and tests and realized that samples of Blue Bell Ice Cream products had the Listeria. In fact, further investigation backdated the outbreak of the diseases among consumers to Jan 2015. Considering the sensitivity of food safety standards in the United States, the ethical concerns  was a compelling force  .While this would have appeared as an allegation with consequences of negative publicity, Blue Bell quality checks confirmed the FDC findings.

I a swift move to prevent further damage, Blue Bell made an announcement on March 13, 2015 that it was removing Ice creams suspected to contain the strain from the retailers and hospitals. In support of the opinion of Nestle (P.54) The company showed further commitment by shutting down the production line from which the ice cream with Listeria was made. In essence, the management noted the possibility of irreversible customer fear for such an incidence. Owing to the safety uncertainty that swept the consumer community especially those who had ate them but had not been sick. Further investigation by KDHE and KDA showed that not all the products possessed the deadly Listeria monocytogenes. In fact, one of Blue Bell 3-ounce single serving product showed no presence of Listeria monocytogenes. This was a sign of relief and a platform of restoring consumer confidence that the diseases were probably not widespread. Federal agencies reported these findings to Blue Bell on 22nd of March 2015.

The products manufactured from Broken Arrow, Okla showed high Listeria content. In that respect, Blue Bell launched mass recall in collaboration with retail outlets. While many people may feel the loss involved, in the long run, the company is regaining the trust of consumers. Besides, such a scenario helped in quality check procedures. Although investigation is ongoing, the effort of the company has been remarkable and the future looks bright (Griffin,et al.302). However, there are costs associated with such mass recall. The involvement of various stakeholders in Blue Bell crisis attracted national attention and the management has been making frantic attempts to neutralize fear.

Corporate crisis is common in the contemporary business world. The cut-throat competition and stringent safety laws has put companies on their toes. Besides, the increasing consumer awareness leaves the companies with only one option- quality and safety. Blue Bell is just one of the firms that have encountered crisis but their mode of response has been useful in readjusting its product position, consumer confidence and public image.

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